Authenticity Guidelines
Check any item that is virtually staged, twilight-converted, decluttered or otherwise digitally altered.
A Vizee label is our independent evaluation for our streaming media platform. Publications of your media must still comply with any local, regional, or industry guidelines that you are required to follow.
Media owners, licensees, and anyone publishing or using this media are solely responsible for complying with all applicable local rules, laws, regulations, MLS requirements, and licensing obligations. Vizee disclosure labels do not authorize an alteration or certify compliance. Where local requirements are stricter, those requirements still apply.
What requires disclosure on Vizee
Disclose changes that add, remove, replace, or materially change property or surrounding elements, whether made with AI or traditional digital tools. Examples include, but are not limited to, virtual staging, digital decluttering, virtual twilight or sky changes, lawn enhancement, and altered landscaping. These alterations must carry disclosure on Vizee.
Greening grass, adding or removing plants, or changing sky, water or surroundings counts as a material change and requires disclosure.
Routine exposure, white balance, cropping, and ordinary color correction stay outside Vizee’s disclosure threshold when they do not add, remove, replace, or materially change property or surrounding elements.
This is Vizee’s platform disclosure policy, not a quotation of NAR or a statement that these edits are permitted by every MLS.
Accurate representation
Do not publish digital alterations that conceal material structural defects or materially misrepresent a property's current condition, features, or realistic surroundings.
Virtually staged media must be published with its original companion image on Vizee. Disclosure does not permit concealing defects or misrepresenting existing structures, fixtures, landscaping, or surroundings. These restrictions apply regardless of whether an edit uses AI or traditional digital tools.
“shall present a true picture in their advertising, marketing, and other representations.”
National Association of REALTORS® · 2026 Code of Ethics, Article 12 (excerpt). This ethical obligation applies to REALTORS®; it is not a universal MLS image-editing procedure.
Disclosure is not permission
Use Virtually Staged for staged media and Virtually Enhanced for other disclosed enhancements. These labels describe an alteration, not the tool used. Vizee may add a disclosure even when an existing overlay is present. Disclosure labels never claim AI was used; traditional editing alone does not establish AI involvement. On the unbranded MLS player, a plain non-interactive text label may appear for disclosed media.
California reference · Not a nationwide rule
California Business and Professions Code §10140.8 addresses covered real-estate advertising containing digitally altered images. Its definition includes adding, removing, or changing elements, including landscape and exterior surroundings; it requires conspicuous disclosure and access to the original image.
CRMLS digitally altered image guidance describes its MLS labeling and original-image presentation requirements. Routine adjustments are distinguished from changes in property representation. Its restrictions on modifying real-property components can be stricter than simply adding a label.
These are source summaries, not verbatim statutory quotations or a determination about a specific edit. The California statute does not specifically name virtual twilight. Vizee’s examples above are our disclosure policy. Consult your own MLS’s current requirements, including any required original-image placement; Vizee’s badge is not a substitute.
Restrictions and removal
Undisclosed altered media, misleading media, or media that does not follow these guidelines may be restricted or removed. Publishers must hold the necessary rights and provide supporting permission records when requested.
These are Vizee's platform guidelines, not a quotation of CAR or NAR rules, legal advice, or a certification of MLS compliance.
Industry references
- NAR Code of Ethics · Article 12 addresses accurate advertising by REALTORS®; it is not a universal MLS image-editing policy.
- Stellar MLS · Photo rules are local participation requirements, not a statewide Florida rule. Consult your own MLS for current restrictions and required original-image presentation.
Non-affiliation disclaimer
Vizee is an independent streaming media host and is not affiliated with, endorsed by, or an administrator for any MLS, REALTOR® association, or regulatory body.